According to Okyeame Kwame who has always been spotted in beautiful African designs since he rebranded years ago, wearing African prints once a day is not enough; hence his call.
“I think The African Wear shouldn’t be just a Friday Affair .Everyday we should wear Made in Ghana until the Countries from which we import Our Foriegn Clothing begin to wear our Styles . #wearGhana @bellocouturegh.” his post read.
In 2014, government launched the “National Friday Wear Programme,” an initiative aimed at projecting a unique Ghanaian identity through the extensive use of local fabric and designs as business wear.
The programme, initiated by the Ministry of Trade, Industry and President’s Special Initiative in collaboration with the private sector, set aside Fridays for all public officers and the private sector, as much as practicable, to wear locally designed garments produced from locally manufactured fabrics.
It was part of a comprehensive programme to promote made-in-Ghana goods and to revitalise the textile and garments industry.
Fast forward to 2018 – the Information Minister, Mustapha Hamid launched the Wear Ghana Month project aimed at promoting the fashion industry and the local textile industry.
The project which was made possible by Street Fashion Train in partnership with the National Commission on Culture was also to honour and celebrate outstanding performance in the Ghanaian Fashion Industry and give lifetime achievements awards to industry players who have contributed to the growth of the industry.
Despite these initiatives, many Ghanaians appear adamant but Okyeame Kwame believes wearing African prints, is the way to go.